The Adsense bubble deflating at last?

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From 2005 to 2007, I've been a very happy bunny. Putting Google Adsense adverts in the margins in my various web sites has resulting in some significant pocket money that I've err.... put to good use. And declared to the tax man, by the way.

But all the time, I wondered. How long before people have seen the same adverts time and again on many different web sites and stop clicking on them out of curiosity? For specialist sites and adverts I guess there's still a place, but I'm pessimistic about the online advertising world generally, looking into 2008.

Certainly my own Adsense income has been falling by 10% a month for the best part of a year now - how do you view the archetypal Google ads on almost all web sites? Do you ignore them? Consciously, or unconsciously? Comments welcome!

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